The way it works

Phase 1: We've discovered this wonderful new thing that well let you do the old things in new and exciting ways. You can abandon the current way you do things which are bogged down in a structure that doesn't allow new innovations and creativities. Your hands will no longer be tied, and you will be able to experiment until you find the Right Fit, rather than forcing everything into a Stifling Mould.

Phase 2: You can include These Things, which would make your New and Improved Thing so much more Vibrant and Interesting.

Phase 3: You should do These Things, to make your New and Improved Thing look Exciting and Individual

Phase 4: Okay, actually all of the New and Improved Things must do These Things, to make sure we are fully utilising them

Phase 5: And your New and Improved Thing should also include the same things that were on the other fellow's New and Improved Thing, or people won't be getting the same level of service.

Phase 6: Also, stop doing those things that everyone else isn't doing

Phase 7: And make sure the things you are doing are in exactly the same order as the things on everyone else's New and Improved Thing. No, this isn't a New Stifling Mould, it's a branded image.

Phase 8: Why aren't your New and Improved Things bursting with creativity and attracting admiring throngs? You must be doing it wrong. Let's try something else.